confusing life with eternal life

A Tuscan pharmacist – or his media consultants? – confused life with eternal life and thus his job with the job of professional promisers of afterlife:

 http://www.spiegel.de/international/zeitgeist/0,1518,577426,00.html

DRINK CHIANTI AND LIVE FOREVER

Italian Elixir of Life Recreated

When a Tuscan pharmacist found a centuries-old recipe for a potion to live forever he decided to recreate it. Now the Chianti-based elixir will be produced on a commercial scale.

…

 The elixir’s recipe resonates with recent scientific studies that credit antioxidants in red wine with helping to stave off heart disease and other age-related illnesses.

The Bible – or at least Timothy 5-23 –  is decidedly more Epicurean in this respect, recommending wine as a medicine for this life:

“Drink no longer water, but use a little wine for your stomach’s sake and thine often infirmities….” http://bible.cc/1_timothy/5-23.htm

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