happier if working for free & for love

Happiness experts like Epicurus or Barry Schwartz or Sonja Lyubomisky and Mihály Csíkszentmihályi  have been telling us for 2300 years that working for free & for love makes you happier than working for money and hoping to buy something with that money that might make you happier.
The IT experts needed the present crisis of the greed-economy to realize this and start thinking about (for them) new approaches to work:
Here’s Chris Anderson discussing the issue with his guests, Watts Wacker and  Ethan Zuckermann:
http://www.msnbc.msn.com/id/30611171/#31003614